Wednesday, July 11, 2007

Pittsburgh schools drop 'public' from name to boost image

A rose by any other name...

So Pittsburgh public schools think that they can improve their "image" by changing their name and adopting the slogan "Excellence for All" to be put on all their stationary. Sounds like a lot of money to be spent on things that are in no way related to student education.

The poor image that government "public" schools have comes from lackluster performance, not their marketing abilities. Although Pennsylvania schools seem to slightly edge national performance, continuing to focus on academics and improving student performance would work wonders for improving a school's image.

Pittsburgh schools drop 'public' from name to boost image

The Pittsburgh Public Schools will drop "public" from its name and adopt a new, standardized way of referring to its schools as part of a campaign to brighten and strengthen the district's image.

For example, Schenley High School will be called Pittsburgh Schenley.

Superintendent Mark Roosevelt's staff unveiled the policy at a school board Education Committee meeting last night.

Under the policy, the district simply will call itself the "Pittsburgh Schools." The district's logo -- a pattern of circles, triangles and squares -- will still be used.

But the district also will begin using "Excellence for All," the name of its sweeping academic-improvement plan, on all stationery and other written materials. "Excellence for All" has its own logo with a gold swirl and star.

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